As Chris explains, "You start off building a company and dream about a day when you've got it all figured out, and it's all going to be smooth from there. Blitzscaling is written for entrepreneurs who want to grow their companies to massive sizes and understand how to navigate the transitions from small company to medium company to large company. And it's super important it spreads to other areas that also create great new companies of the future.Chris Yeh joined Helping Sells Radio to talk about his new book, Blitzscaling: The Lightening-Fast Path to Building Massively Valuable Companies, which he co-authored with Reid Hoffman. It spreads to existing corporations that learn how to reinvent themselves and be part of the future. And it's super important that this spreads.
So first to scale really, really matters. And the reason why it matters is, we think more and more of the world as it becomes more and more connected, more and more global competition, is what we call Glengarry Glenn Ross markets, first prize Cadillac, second prize, steak knives, third prize, you're fired. Blitz scaling is the pattern by which software technologies essentially, help create the future at speed.
All industries are being transformed by technology, and in specific, usually software technology. The reason you do this is you want to become the first company to achieve critical scale and build enduring market leadership. So the definition of blitz scaling is the pursuit of rapid growth by prioritizing speed over efficiency in an environment of uncertainty. Because the key thing is how do you really get speed? Because sometimes capturing that global market, when you're the first there, that's the entire game. And what we discovered when we started figuring out, okay, what goes into this playbook and where does it apply, does blitz scaling actually happens in other parts of the world, in other industries? And we just happened to have this phenomenal example here in Silicon Valley. And what wasn't as clear was that actually in fact, we've been learning this playbook, this set of rules, these strategies, these heuristics, these principles about how to scale really fast. They're like, talented entrepreneurs move here, there's venture capitalists, tech universities, tech companies, and enough shots on goal, some of these big companies emerge. Why is that? And the story that people usually tell is the startup story. You got this maximum four million people, half of the NASDAQ. So one of the things we realized is that Silicon Valley is a super-interesting place.
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