What do people use Pinterest for?Ĩ5% of Pinterest users use the platform as their first stop before beginning a new project. Pins can be saved or uploaded to customizable boards on user’s accounts to have multiple points of inspiration. Users can upload and save images from the internet and add captions, descriptions, and links. Marketers should think of Pinterest as a combination of a powerful visual search engine and online social community, making it the perfect place to promote product discovery among potential customers. It lets users create, share, and categorize online content per their interests. Pinterest is a social curation platform that acts as a digital inspiration board. If you’ve historically been hesitant to use this platform, read on to learn more about how your brand can capitalize on Pinterest ads. In other words, Pinterest is the ideal site to increase brand awareness and consideration. This sets Pinterest apart from other social media platforms where users just skim through and like friends’ posts or news headlines. Pinterest users are action-takers who intend to make purchases, plan projects, or develop new skills. Inspiration is a key driver in marketing effectiveness, and Pinterest is where consumers go to be inspired. However, it can be an excellent tool for brands looking to reach niche audiences in a discovery mindset. Pinterest is a frequently overlooked social platform for advertising, with many marketers defaulting to Facebook and Instagram.
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